THE ENDOMETRIOSIS CLINIC
WEBSITE, PPC CAMPAIGN & CONTENT MARKETING
THE ENDOMETRIOSIS CLINIC
The Endometriosis Clinic provides the highest quality treatment of endometriosis and pelvic problems by a dedicated team of experts from a range of specialities.
The practise was founded by Consultant Gynaecological Surgeon Christopher Mann and is based at three private hospitals across the Midlands to give patients greater choice and accessibility.
Mr Mann already had an established private practice in Birmingham UK. His online presence He recognised that his existing websites were tired, dated and largely unresponsive. We were recommended to him by a colleague and initially looked at consolidating his various websites into a single entity that could develop into a stand-alone brand over time.
We acquired theendometriosisclinic.com for him and built a brand that reflected a clean, fresh, aesthetic that spoke to the target demographic.
Mr Christopher Mann MBChB, BSC. (Hons), MD, MRCOG
Social Media Marketing
Mr Mann had three existing websites, all doing, more or less, the same thing but were dated, sometimes contradictory and hard to navigate.
We suggested that these were phased out and a new brand was established that reflected the principle activities of the practise, namely the treatment of Endometriosis.
In designing the site we were mindful of the following requirements:
- Improve the overall aesthetic and user experience for patients and those seeking information
- Creating a site architecture that promotes easy navigation and a more frictionless experience
- Drive patient recruitment with high quality information and a strong call to action
- Implementation of a fully responsive solution backed by WordPress CMS
Prior to launch we undertook an SEO Audit of the site including keyword research, competitor keyword research, content recommendations and Googe analytics management.
We also instigated a Google adwords strategy following launch.
Content marketing can have an important place in in any long-term marketing strategy.
A lot of patients are looking for specific information about their condition but some are also looking to interact with others to share experiences.
The Endometriosis community are extremely active online and therefore we wanted the clinic to engage in the conversation. We provided content marketing services for the clinic with regular posts on Facebook particularly which tied in to our target demographic.
Reviews and personal stories are particularly useful and welcome and social media is a great way to elicit genuine patient testimonials.