THE BIRMINGHAM HAEMORRHOID CLINIC
Birmingham Haemorrhoid Clinic
The Birmingham Haemorrhoid Clinic is a specialised haemorrhoid clinic providing a wide range of treatments in accredited local private hospitals. All assessments and procedures are carried out by a specialist consultant surgeon.
Mr McArthur commissioned us to build two websites for him - one for his Colorectal practice and one dealing with a specific condition, Haemorrhoids.
We are encouraging practioners to think about building brands around specific conditions as it can be more effective in developing subsequent marketing campaigns, particularly around search. The Birmingham Hernia clinic, The Gallbladder Clinic and The Endometriosis Clinic are all good examples of these.
Mr David McArthur
MBChB MD FRCSEd (Gen Surg)
The brief was to create a simple website that profiled the work of the clinic, offering patients information about the condition, related conditions, investigation processes and the different treatments available.
In designing the site we were mindful of the following requirements:
- Creating a fresh and clean aesthetic and straightfoward user experience for patients, potential patients and those seeking information - particularly as many would be accessing the site on a mobile device.
- Creating a site architecture that promotes easy navigation and quality information.
- Drive patient recruitment with a clear (but not aggressive) call to action
- Implementation of a fully responsive solution backed by WordPress CMS
Unfortuantely we were unable to conduct a marketing campaign for Mr McArthur as it would have provided a conflict of interest with one of our other clients, however we worked with his chosen agency to optimise the site as per their specifications before hand-over.
What our Customers Say
Marketing professionals may try and tell you that the same principles can be applied to any product whether it is fashion or healthcare.
We don't believe that. We work exclusively with practitioners at the top of their field and, because our business also manages practices as well as marketing them, we have a unique insight into what questions patients need answering, as well as what they are looking for when choosing their healthcare provider.
We don't just build websites we work with medical professionals to develop their brand and their business. We therefore understand your needs as you seek to develop a thriving practice.
We really appreciated all the help and advice the Medmin team gave us setting up this clinic, it was fantastic knowing that they understood the sector so well and could integrate marketing and admin leaving us to just see patients.