Mr Philip Toozs-Hobson
Philip is a renowned Gynaecologist, practising in Birmingham, who has spent 25 years training and working in the area of incontinence and prolapse.
He is one of only a handful of Urogynaecologists with a Department of Health clinical excellence award recognising his clinical expertise and commitment to improving women's health through his research programme.
We were tasked with creating a simple site that outlined the scope of his experience as well as detailing his research publications.
Mr Philip Toozs-Hobson
The brief was to create a website that not only informed new patients about the practise but also acted as an information portal for anyone who wished to know more about Mr Toozs-Hobson.
At only eight pages, this is one of our simplest sites and a good example of the work we do for smaller practices.
In designing the site we were mindful of the following requirements:
- Create a familiar and recognisable aesthetic and user experience for patients and those seeking information
- Creating a site architecture that promotes easy navigation and a more frictionless experience
- Drive patient recruitment with high quality information and a strong call to action
- Implementation of a fully responsive solution backed by WordPress CMS
We also instigated a Google adwords strategy following launch.
What our Customers Say
Marketing professionals may try and tell you that the same principles can be applied to any product whether it is fashion or healthcare.
We don't believe that. We work exclusively with practitioners at the top of their field and, because our business also manages practices as well as marketing them, we have a unique insight into what questions patients need answering, as well as what they are looking for when choosing their healthcare provider.
We don't just build websites we work with medical professionals to develop their brand and their business. We therefore understand your needs as you seek to develop a thriving practice.
We really appreciated all the help and advice the Medmin team gave us setting up this clinic, it was fantastic knowing that they understood the sector so well and could integrate marketing and admin leaving us to just see patients.