IAN McCAFFERTY CONSULTANT RADIOLOGIST
Dr Ian McCafferty is a diagnostic and interventional radiologist working in Birmingham.
He has specialist interest in gastrointestinal, vascular and urogenital radiology. He is the current chairman of the British Society of Interventional radiology.
Dr McCafferty approached us in 2018 to build him a personal profile site that he could use as an information portal for his patients (and other medical professionals) to educate and inform.
Dr Ian McCafferty
Dr McCafferty had a slightly different objective to most of our clients. rather than focussing on patient acquisition, his website was intended to act as an information portal, explaining the work he does as a radiologist and highlighting the expanding field of interventional radiology in which he has a particular interest. Having said that, it was important that patients were given opportunities to book a consultation although the prime vehicle for this is theradiologyclinic.co.uk another site we built for him.
In designing the site we were mindful of the following requirements:
- Create a simple, easily navigable site where visitors could quickly access information.
- Allow the download of patient information sheets for further offline reading
- Enable patient recruitment with high quality information and a strong call to action
- Implementation of a fully responsive solution backed by WordPress CMS